Cradle to Cradle: Six Factors in Selecting Sustainable Products
Being an environmentally responsible consumer is not always easy. Deciding on which product is the most environmentally preferable is not always obvious. Nevertheless, as a consumer, your conscious and informed decision makes a real difference in how products are made, used and disposed of.
To help consumers, Frogfile has developed the Six Factors in Selecting Sustainable Products® based on a consideration of the full lifecycle of a product. Using the “cradle-to-cradle” framework detailed by William McDonough & Michael Braungart in their book by the same name, these six factors can assist you in working through a purchasing decision. In each instance, certain factors may be more relevant or important than others depending on the specific product.
The Six Factors are a work-in-progress. We welcome your ideas and feedback.